We have the bike that makes that new you, so much cooler!
Take the biggest badass you know, it could be you, and put them on the dorkiest and goofiest bike, would that person still be a bad ass? Sure! Yet, is that person really bad ass?
Either you are or you aren't, being a bad ass isn't an illusion and when it becomes an illusion, you're just acting the part. Riding a bike is just transportation but when it becomes a lifestyle, what you ride is as important as what you wear, what you drink and how you look at life. What you ride and how you ride it, matters.
Look at that bike you bought ten years ago. It was cool then, maybe. It isn't cool now and you deserve a better bike that fits who you really are. Scooters and old man bikes serve a purpose and hell, if thats what you dig, hats off to you. You see, we're on a pursuit to build the baddest ass bikes we can conjure up.
Scrub off the flash, peel away the plastic and get closer to the wind and be rude! That isn't an illusion, that is just the way you were made. Now, its time to kick the old bike to the back of your garage and get you one breaks the boundaries of the past and is you!
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